Attorney Robert Mazow, of Mazow | McCullough was featured in the National Law Review for his podcast discussing legal marketing challenges and opportunities for the upcoming year.
Robert Discusses Legal Marketing Challenges
In the article, Robert discusses how the law firm is focusing more of their advertising budget online and is moving away from print advertisement, although there are still many challenges to advertising online due to the competition.
Legal Marketing Opportunities
In the podcast, he also talks about legal marketing opportunities for attorneys and law firms, such as blogging, website updates, and targeted content. With today’s gravitational pull to online everything, attorneys who focus on SEO, paid search, and particularly social media are more likely to get ahead and bring more clients into their offices.
Broaching the Topic of Compliance Issues
Compliance in legal marketing is a challenge for many attorneys, and as Robert points out in the interview, attorneys — especially those who practice in injury law — deal with protected health information on a consistent basis. Adhering to HIPAA and privacy policies is critical as a personal injury law firm, especially when blogging about certain cases or featuring cases online on the website.
Talking About Legal Blogging
Blogging is a great way for attorneys to get their name and content out there, and as Robert suggests, it can help keep the website fresh for both search engines and potential clients. Attorneys can share their blogs on social media platforms and increase their firm’s overall online presence and visibility to clients.
Get in Touch With Robert Mazow of Mazow | McCullough
As an experienced personal injury lawyer, Robert Mazow continues to take on a variety of injury cases, including auto accidents, nursing home negligence, medical malpractice, wrongful death, and more. Call today at 1-855-693-9084 for a consultation or visit helpinginjured.com and fill out the quick contact form.